I designed four major album campaigns from 2018-2021, including specialized print production and vinyl releases. Each album sold over 25,000 units, with exclusives for major retailers. In addition to print production, I also created all digital assets needed for the releases, including socials, web banners, billboards, and broadcast commercial designs. I spearheaded our first styleguide update since 2015, working with Mattson Creative to create a toolkit for the brand. I also organized and directed our 2020 NYC/LA shoots, from concept to post-production, including sourcing the photographer, event space, custom props and scheduling for our KIDZ BOP talent.