As Creative Manager for Teletubbies, I lead the creative vision for marketing and product development, with contributions spanning merchandise, social media, promotional graphics, logo design, packaging, and style and trend guides, while working in close collaboration with consumer product teams to bring concepts into retail-ready products.

 

I helped build and shape the early Teletubbies social strategy, growing the Instagram presence from ~100K to over 1M followers and created multiple globally viral graphics that reintroduced the brand to a new generation of fans. I've helped develop the creative and product strategy for the global Teletubbies × CASETiFY accessories collection, which included shaping the visual direction and approving launch assets, including scripts and experiential graphics for Casetify stores in APAC. I've also partnered with external collaborators such as Smobler on products like the "Teletubbies: Custard Chaos" game for The Sandbox, and worked closely with internal content and production teams at WildBrain to develop new animated series like "Teletubbies: Let’s Go!", maintaining brand integrity from concept through launch.