STRAWBERRY SHORTCAKE
Art DirectoR/ Senior Designer
Experiential & Marketing
From 2021-2023, I led the design of our experiential marketing and activations, included store takeovers and pop-ups in LA/NY. I also created all marketing graphics and product photography for social partnerships with brands like Dolls Kill, Dana's Bakery, Loungefly, and Flour Shop.
Care Bears x Strawberry Shortcake Styleguide
I co-led the creative development and art direction for the first official collaboration between Care Bears and Strawberry Shortcake. We developed a comprehensive style guide that brought both franchises into a shared nostalgic universe, celebrating the friendship of our iconic characters with vibrant and whimsical designs.
The guide was used to create co-branded collections across apparel, accessories, and lifestyle goods, including collaborations with Dolls Kill, Cakeworthy, FYE, and Blank Tag Co.
Style Guide Design and Art Direction: Suki Maltby-Duggan & Marissa Niamir
Character Design and Illustrations: CloudCo
