As the lead designer on Strawberry Shortcake, I worked with an extensive list of partners on activations and marketing collaborations to help re-establish Strawberry Shortcake as a leading girl's brand in the US. I collaborated with our creative VP to develop and approve consumer products with brands like: Hot Topic, Peter Alexander, Loungefly, Penguin, Naturipe, The Loyal Subjects, American Girl, Samsung, Boss Fight and A Leading Role.

I worked with various creative agencies to make multiple style guides for the Vintage and Berry in the Big City iterations of Strawberry Shortcake, and developed and designed the style guide for our collab with Care Bears in-house with my coworker Marissa Niamer.