I co-led the creative development and art direction for the first official collaboration between Care Bears and Strawberry Shortcake. We developed a comprehensive style guide that brought both franchises into a shared nostalgic universe, celebrating the friendship of our iconic characters with vibrant and whimsical designs.

The guide was used to create co-branded collections across apparel, accessories, and lifestyle goods, including collaborations with Dolls Kill, Cakeworthy, FYE, and Blank Tag Co.

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Style Guide Design and Art Direction: Suki Maltby-Duggan & Marissa Niamir

Character Design and Illustrations: CloudCo